Become part of the Stagecoach story

Stagecoach is an international network of Performing Arts Schools offering extra-curricular education in Singing, Dancing and Acting for children aged between 4 - 18 years. We’re incredibly proud of our continued success in providing an inspirational and fun environment for learning as children and young people develop skills for life.

We aim to offer and deliver a market leading franchise opportunity for those who want to enrich children's lives through Performing Arts in a personally and financially rewarding business, while building a substantial sale-able asset.


We have 30 years of experience. Along the way we’ve developed and enriched our understanding of nurturing and supporting franchisees.


There are over 300 franchisees around the globe. Our ever-growing network is currently in the UK, Australia, Canada, Germany, Gibraltar, Malta, Spain, and South Africa.


Over 1 million students have been inspired by Stagecoach. As our students grow, the individual businesses in our network  grow and flourish.


Our most successful franchisees earn a significant income that helps ensure a stable future.

We offer you the opportunity to build and grow a network of schools, putting together a team of professionals to manage your schools and support a teaching team to be responsible for the safety, care and creative learning of your students whilst they receive weekly classes lasting 3 hours with an hour spent on each discipline of Acting, Singing and Dancing during term times throughout the academic year.

This model provides you with the potential to grow and earn a significant income whilst building a substantial saleable asset. You will feel accomplished and take pride in running a successful business, seeing students develop and be inspired as they achieve their full potential through the performing arts.

Whether your background is in business, education or the performing arts, we look for:

  • Experience that will enable you to operate as Master Franchisee/Area Developer or Franchisee
  • Leadership - Past positions (Decision maker, Business Owner, etc. ...)
  • Business Acumen/Commercial Awareness
  • Financial stability and ability to invest in the business
  • Someone who is well acquainted to the local community and good at networking
  • Experience in or a passion for the performing Arts and Children's Education
  • Commitment to being part of an organisation with a collaborative working style
  • An ambition to grow/someone who is results orientated
  • The Stagecoach Franchise Opportunity

    We’ve continually refined our franchise model over the course of 30 years. It’s one of many reasons why some 45,000 students come to Stagecoach each week. Our fun and engaging classes give students both the structure and freedom to explore and develop.

    Our classes are:

    • For 4 -18 year olds
    • Run for 36 weeks of the academic year
    • Taught by teachers, not managers nor franchisees
    • Held in a secure and safe environment for which Principals are responsible

    We’re proud that our model helps kids find their way on the stage of life; allowing them to grow in confidence and self-esteem, developing key skills that stay with them for life.

    There are three types of classes:

    Early Stages:
    Weekly 90 minute classes for 4 to 6 year olds with one dedicated teacher to lead all three disciplines.

    Main Stages:
    Weekly classes last for 3 hours with an hour spent on each discipline of Acting, Singing and Dancing. Classes are grouped into similar ages and rotate through the disciplines.

    Further Stages:
    Weekly 2-3 hour classes for advanced students aged 15 or above.

    We offer twice-yearly performances in front of parents, fantastic skills workshops and lots of hugely exciting events. These may include performances in the prestigious theatres, holiday camps and ventures run with partners such as Disney.

    We have a number of opportunities available:

    White Space / Greenfield

    Our Greenfield areas are available at conditions influenced by trading area and density of target consumers which will define your development schedule potential.

    The benefit of buying a white space/greenfield is that you develop the business around your circumstances choosing the locations, day/times of schools and staff within your territory. You set the tone of the business i.e. you may choose to follow a more academic route or you may want to provide exciting performance opportunities for your students.  Equally, you could choose to do both!  You also choose the professional team that will help your students develop Creative Courage For Life.

    Re-sale territories are also available, with prices depending on the scale business

    Buying a franchise that is up-and-running can provide advantages, you purchase a ready-to-go business with established teachers, venues and students. The brand is already established in your area. You have an established income stream and inherit experienced, well-qualified teachers with great relationships with your students and parents.

  • Support and Training

    Your induction and ongoing development is important to our business and to help you get started we will provide you with the following:


    • A comprehensive induction training course in addition to pre and post training done by your Franchise Manager
    • A bespoke training plan developed by your Regional Franchise Manager
    • Custom-made marketing tool-kit containing social media guidance, PR, advert templates, telemarketing and a bespoke micro-site

    Ongoing support

    • Your own dedicated Regional Franchise Manager to support you across all areas of your business including recruitment, locations, launches, territory maximisation marketing and day-to-day operations
    • Support and monitoring from the Marketing Team
    • Regular, regional programs to help you succeed i.e. challenging student behaviour or how to run Mini Stages, Parties, etc.
    • Child Protection and First Aid training
    • Annual conference and franchisee awards
    • Access to a team of experts across all departments at Head Office across areas such as copyright, employment law


  • The Recruitment Process

    We award our franchises to the highest quality candidates who become our most valued ambassadors for the Stagecoach brand. Our recruitment process is as follows:

    Step 1 – Contact us

    • Complete the enquiry form
    • A member of the recruitment team will call you back for an initial, confidential conversation

    Step 2 – Meet with us

    • Meet with one of our Regional Franchise Managers to discuss the franchise opportunity in detail
    • If we decide to progress with your application, we will ask you to present a business plan
    • We'll put you in touch with local franchisees so you can start networking

    Step 3 - Start your journey with us

    • Review the franchise agreement
    • Agree your territory
    • Attend training


  • Case Studies

    First-hand accounts from some of our Franchisees


    Emily Pownall - Stagecoach Performing Arts Ascot

    "I like being my own boss but having the security of being part of a franchise.  I get great support from Head Office and there is a vast amount of knowledge available in all aspects of running the business - I have a lovely Regional Franchise Manager to help me out whenever I need it.  Running a Stagecoach franchise offers a lot of financial security and affords me a nice work life balance as I am able to fit it in around other commitments I have."


    Jasmine - Stagecoach Performing Arts Letchworth

    "As a student I found my voice, as a teacher I found my passion, now as a Principal I have found my career. In the past 20 years I have developed a true love and connection to all that Stagecoach has to offer. Being a principal is challenging but highly rewarding. I couldn't image my future without Stagecoach!"


    Katie Howcroft - Stagecoach Performing Arts Lichfield

    "I bought a Stagecoach franchise because I believe in the product and value all the support offered to you through Head Office. My experience so far has been fantastic and not many people can honestly say they are excited to go to work and love their job, but I can, thanks to Stagecoach."


    Rachel Crouch - Stagecoach Performing Arts Epsom

    "I would highly recommend a stagecoach franchise as a business.  Having also set up and ran a business on my own, having the support of a Head Office and a great brand already established for you makes life so much easier and takes so much stress away.

    The financials of a stagecoach school are fantastic and there is no real limit to how much you can earn with all the extras like workshops, parties, West End troupes.

    We have an amazing work life balance running 5 Main Stages schools,  7 Early Stages and a Further Stages we also manage to look after three busy children under 12! We could not do this without our Stagecoach business.

    Head office are fantastic, very supportive, pro active and professional.

    Would recommend a franchise over going it alone any day!"


    Simon Eastwood - Stagecoach Performing Arts Stafford & Stone

    "I have run Stagecoach Stafford and Stone for 17 years, unbelievably. I have experienced many changes in that time personally and professionally but the one constant has been my school. The energy, enthusiasm and creativity of the students makes Saturday mornings genuinely fulfilling. A complete gear change from the rest of my week and something I am really proud of."


    Kate Festa - Stagecoach Performing Arts Welwyn Hatfield

    "The wonderful thing about being a Stagecoach franchisee is watching children who couldn't even say yes in the register becoming confident performers in just a few terms. It is lovely to have the support of fellow franchisees to call upon. And I believe we are the best in the business."


    Tina Strong - Stagecoach Performing Arts Edinburgh

    "Being a Stagecoach Franchisee gives me the flexibility of running my own business - but with a brilliant support structure and Network behind me. Having a young family, it's important to me to be able to work flexible hours during the week and being my own boss means that this is possible.

    The Edinburgh franchise is the third one I have owned in the network and I've always been keen to be part of the Stagecoach brand. The experience, values and commitment of the team is second to none and I value the support and expertise of my colleagues."


    Elizabeth Price Holden - Stagecoach Performing Arts Torquay

    "Making the decision to become a Stagecoach Franchisee was not an easy one.

    How do I go about it? Can I afford it? How much work is involved and will I be any good at it?

    I found that all of these questions were a normal part of the process.

    As a dance teacher at a Stagecoach I already had a passion for the place. What I didn't realise until I started this journey was just how respected Stagecoach is around the country.

    As well as my love of Stagecoach another reason for wanting to become a franchisee was so that I could have a good balance with work and spending time with my young twin boys. Stagecoach allows you to work term time. When it comes to paperwork, this can all be done on a computer in the comfort of my own home.

    Once I'd decided to go ahead the support was amazing. Head Office seem to have a designated person, on call for whatever questions you may need answering. The marketing, online software and merchandise are all up to date, easy to use and very eye catching. The transfer of business was quick and easy and went without a hitch.

    Yes Stagecoach is a business, a very good business, I can see myself running this until I retire, but I feel that everybody within the company have the same vision. "It's all about the students" this is very important to me, I like this approach.

    Becoming a Stagecoach Franchisee has 100% changed my life. One day is never the same as the last, the opportunities offered by the company are varied and challenging and making a difference to a student's life is a feeling I will never tire of."

  • Frequently Asked Questions

    We are here to answer all of your questions about joining the Stagecoach Performing Arts network as a franchisee.


    What type of person are we looking for?

    We are looking for candidates with strong business acumen, well connected locally, and ready to operate a large number of Schools as part of an Area  Development  Agreement. They would be passionate for performing arts education of children.


    How do I apply or find out more information?

    Simply fill out the enquiry form and we will get in touch with you. If successful, your application will be passed through to interview stage.


    What support do you give to new franchise owners?

    We offer a comprehensive training programme that covers every aspect of setting up and running a Stagecoach franchise.  We recognise that every franchisee will have different training needs which is why we assign a Regional Franchise Manager work closely alongside you, helping develop a bespoke training plan to ensure your needs are met.  You will have access to our child protection team, creative department, music resource library, marketing and printed material, educational framework.


    What training will I need to get started?

    You will need to attend initial franchise training, which is held at Stagecoach Head Office in the U.K. outside London.  These courses run regularly throughout the year. In addition you’ll be able to shadow a successful franchisee to see how they run their schools.


    Can I own a franchise if I have no performing arts background?

    Yes. Franchisees do not need to have any specific qualifications or experience, just a passion for performing arts education. As Principal, you will be responsible for the overall standards and creative content within your schools alongside the management of your teachers and managers.


    Do I need business experience to become a Stagecoach franchisee?

    Experience in customer service and day-to-day business management is essential. We’re looking for passionate and motivated people with the right level of financial support to really grow franchises.


    Is there additional training if I need it?

    Of course. We provide a range of training courses which include staff development workshops, marketing seminars, regional meetings and the annual conference.


    Do you have existing Stagecoach schools for sale?

    Yes, we often have schools for resale. A full list is available upon request.


    Why do people sometimes sell their Stagecoach schools?

    There are many reasons why people move on from Stagecoach. The most common circumstances are retiring or relocating. Much of our franchisee network have however been with us for many years, some for decades. We’re thrilled that so many franchisees stay for so long.


    Do I need a up to date police check (Child protection policy)?

    All Stagecoach Franchisees, Managers and teachers need a valid and up to date police check certificate and we will support you to arrange this during the recruitment process.


    Are there any other qualifications that I would need as a Principal?

    All Stagecoach Franchisees and Managers are required to have a first aid qualification specifically for children and we can support you in arranging a course.


    Can I job share?

    Unfortunately you cannot share your role with another person. You must attend every Stagecoach session as named Principal (franchisee).  All Stagecoach Principals must make a commitment to attend their schools personally at all times. Of course exceptions can be made if you’re unwell or there are unforeseen circumstances.


    Do the Stagecoach schools run during the holidays?

    All schools take place during term time, with a break for Easter, Summer and Christmas.  There is some flexibility around exact term dates and Stagecoach schools can run during half terms.  During the school holidays you are encouraged to run camps or workshops and other events.


    Can I teach at the school if I am the Principal (franchisee)?

    Stagecoach Principals are not permitted to teach. The role of a Principal in the school is to maintain quality and safety standards and therefore should always be available if any issues arise.


    Can I recruit my own teachers?

    Yes, you will need to employ your own staff. Head Office will provide training and advice to support you with this.


We have 30 years of experience. Along the way we’ve developed and enriched our understanding of nurturing and supporting franchisees.


There are over 300 franchisees around the globe. Our ever-growing network is currently in the UK, Australia, Canada, Germany, Gibraltar, Malta, Spain, and South Africa.


Over 1 million students have been inspired by Stagecoach. As our students grow, the individual businesses in our network  grow and flourish.


Our most successful franchisees earn a significant income that helps ensure a stable future.





Creative Courage For Business